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Our Mission

Good Nutrition serves to provide the community healthy, wholesome options for the total well-being of our customers.  We strive to evolve with the community and the Natural Products Industry to offer the latest, cutting-edge products from the highest quality manufacturers at the best possible price.  Good Nutrition employees are here to offer knowledge and information to help you make the right selection from the widest variety of healthful products in town.

Our Story

2014 Vitamin Retailer of the Year cover
Good Nutrition story from Vitamin Retailer of the Year, 2014

The company was started by a couple who saw an opportunity to build an Atlanta health food store to offer natural products at discount prices.  They opened Nutrition Naturally in 1979.  As new immigrants to this country, they lived and worked in the store until the store became a well-known destination in Atlanta to find healthy products and was very successful, and began to expand.

Good Nutrition itself  was conceived and opened in Norcross in 1996 with the addition of additional partners.  The store in Norcross moved into a 10,000 square foot building next door, not only offering the best prices on vitamins and supplements, but the largest selection of products for every need in town.  Soon all the stores became Good Nutrition.

As awareness grew, there was a need to expand the business to additional locations.  Now, Good Nutrition is the largest, independent group of natural product stores in the southeast (excluding Florida).  Our service to the natural products industry and to the people of Atlanta was recognized nationally in 2014 when Good Nutrition was honored to be named "Retailer of the Year" by Vitamin Retailer magazine, a highly respected publication for the industry.