top of page

Job Title:  Store Manager
Reports To:  General Manager
Supervises:  Sales Associates, Stock Clerks, Cashiers

Purpose of Position:

The Good Nutrition Store Manager needs knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. The Store Manager needs knowledge of principles and methods for showing, promoting, and selling products or services. This includes scheduling trainings and demonstrations. The Store Manager needs knowledge of business and management principles involved in strategic planning, leadership techniques, and coordination of people and resources. The Store Manager needs knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. The Store Manager needs knowledge of principles and methods for the measurement of training effects.

The Good Nutrition Store Manager performs for or works directly with the public. This includes serving customers. The Store Manager organizes, plans and prioritizes their work duties. They can develop specific goals and plans to prioritize, organize, and accomplish the work that needs to be done. The Store Manager must be able to communicate with Management, Peers, or Employees. They are responsible for providing information to supervisors, co-workers, and employees by telephone, in written form, e-mail or in person. The Store Manager resolves conflicts and negotiates with others. They are responsible for handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiate with others.  If this cannot be accomplished at store level, the Store Manager will contact the General Manager.

The Good Nutrition Store Manager must be neat in appearance, possessing strong interpersonal and communication skills. They are expected to be knowledgeable about the product or service they are offering. They should be patient and show empathy to customers in sensitive circumstances. They should be able to analyze any situation and understand technical information about what they are selling and relay it in full to others.

The Store Manager establishes and maintains interpersonal relationships and develops constructive and cooperative working relationships with others, and maintains them over time. The Store Manager is responsible for guiding, directing, and motivating employees. Normally they provide guidance and direction to employees, including setting performance standards and monitor the performance as the actions are being completed. Most Store Managers coach and help develop others on the staff to help them to improve their knowledge and skills. It is important for the Store Manager to identify the developmental needs of others so they can better coach, mentor, or otherwise help in their improvement.

Tasks and Responsibilities, in addition:

  • Ensure that each customer receives outstanding service by providing a friendly environment, which includes greeting and acknowledging every customer, maintaining outstanding standards, solid product knowledge and all other aspects of customer service.

  • Directs and supervises employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.

  • Monitors sales activities to ensure that customers receive satisfactory service and quality goods.

  • Monitors inventories, stock and reorders when inventory drops to a specified level.

  • Instructs staff on how to handle difficult and complicated sales.

  • Trains, and evaluates employees

  • Assigns employees to specific duties.

  • Enforces safety, health, and security rules.

  • Examines merchandise to ensure that it is correctly priced and displayed

  • Makes sure that all promotions are enacted and discontinued on schedule

  • Authorizes payments and merchandise returns.

  • Institutes customer discounts beyond coupons

  • Completes periodic employee evaluations

  • Makes recommendations and reports store operations to the General Manager

    • Completes the Managers Daily Report

  • The Store Manager is also responsible for all store operations

    • The following can be done personally or overseen by delegation to others

      • Overall appearance of the store

        • Cleanliness

        • No clutter

        • Signage in windows, displays, product specials

      • Rotation of products and out of dates

        • Delegating aisle assignments for date checking

          • Ensuring that products are rotated, and dates are checked

      • Shelf Conditions

        • Faced and straightened

        • Tags on all products – placement

        • Section conditions

        • Merchandising

        • Assignment of lead aisle person

      • Tracking Scheduling of employees

        • Adjusting 4-week cycle schedules with the General Manager

      • Initiating disciplinary actions

      • Open the business at the beginning of the day

      • Close the business at the end of the day

      • Ensure that all equipment is operating

        • If not, report to the appropriate person

      • Coordinating store needs with other managers or managers on duty

      • Order receiving, purchase order creation, confirmation of purchase orders, stocking of products received

      • Scanning of invoices

      • Prepares bank deposits and makes those deposits in the bank

      • Coupon redemption

        • Sending in coupons, logging totals

        • Logging and deposit of redemption checks

      • Credits on products

        • Customer returns, damaged products, expired

        • Logging credits called in and receipt of credit

      • Setting of goals as directed by the General Manager

        • Ensuring goals are achieved

        • Reporting progress quarterly

  • Any other tasks as assigned by the General Manager.

  • If any task or responsibility cannot be completed, the Manager is to notify the General Manager

Skills and Competencies:

  • Ability to process information/merchandise through register system

  • Ability to communicate with associates and customers

  • Ability to read, count, and write to accurately complete all documentation

  • Ability to operate all equipment necessary to perform the job

  • Ability to lead, manage and direct others


  • Physical ability to stand for extended periods and to move and handle boxes of merchandise and fixtures throughout the store, which entails lifting, and perform all functions as set forth above

  • Have extensive experience with and knowledge of Natural Health products

  • Ability to understand and communicate technical information in a clear and concise manner

  • Stay abreast of any new information and/or product knowledge

  • Ability to work varied hours/days, as needed.


Knowledge, Skills and Abilities:

  • Knowledge of basic arithmetic.

  • Superior knowledge of merchandise

  • Skill in handling and counting cash. 

  • Skill in communications with public.

Minimum Qualifications:

  • At least five (5) years of selling natural products, two (2) years of management experience

bottom of page